We use cookies on our website delivered by Google Analytics, Google Tag Manager, LinkedIn Pixel, Facebook Pixel, Snapchat Pixel and HubSpot to perform analysis of how you use our website so that we can improve our services thereafter. Cookies are small text files that are stored on your computer, phone, tablet or any other device you may use to access our website.

The cookies will expire two years after you visited the website. You may delete all our cookies in the “Settings”-menu of your browser. Our cookies may also be disabled by visiting this link

The cookies in use, are described below:

Analytics

Google Analytics

Description

We use Google analytics to analyse the activity on our websites. The data is used to measure audiences and improve our services that we offer.

Purpose

• Ensure that we have a website that can be navigated intuitively
• Measure whether the information we share online is perceived as relevant by those who visits
• Use behavioural data to segment user groups for marketing
  
  

The data we collect

• City
• Latitude (of city)
• Longitude (of city)
• Browser minor version
• Browser User-Agent string
• Device brand
• Device model
• Device name
• Operating system minor version
• Platform minor version
• Screen resolution

When collecting data, Google Analytics 4 does not log or store IP addresses. Analytics drops any IP addresses that it collects from EU users before logging that data via EU domains and servers.

Location of processing

USA and Irland / EU

How long is the data stored

14 months

Click here to read the privacy policy of the data processor

https://policies.google.com/technologies/partner-sites

Marketing

Facebook/Meta

Description

We use Meta services to display ads. We want to ensure that these ads are as relevant to you as possible. Therefore, we share some of your interactions on Equality Check with Meta. This is necessary to ensure that the content of the ads is tailored for you. With Meta, we share, for example, the information about which pages you have interacted with.

Your data, which is forwarded to Meta, also helps us monitor the success of our marketing activities and analyse them. Ultimately, the ads are optimised against this data to ensure high efficiency.

Equality Check and Meta are considered Joint Controllers when this technology is enabled. To this end, Equality Check and Meta have joined a controller addendum. If you have questions or want to access the data processed via this service, you can contact Meta, who will handle your request.

Purpose

• Contribute to the assessment of which ads deliver which results
• Build behavior-based audiences that enable remarketing, with criteria such as engagement on the ad, or by visiting a website or specific parts of the website
  
  

The data we collect

• Time information (e.g., event time)
• Page information (e.g., page type)
• Browser information (e.g., browser version)
• Device information (e.g., advertising ID)
• Marketing information (e.g., ad click ID)
• Personal information (e.g., IP address)
• Behavioral data (e.g., browser behavior)
  
  

Legal Basis

• Art. 6 (1) (a) GDPR (consent)
  
  

Location of processing

USA and Irland / EU

How long is the data stored

The lifespan of Facebook Ads cookies is up to 90 days. As soon as the lifespan of a cookie expires, your browser automatically deletes it. All data that we share with Facebook is stored for up to 2 years. We store some of the information related to your interaction with our ads on Facebook for up to 3 years.

Data Protection Officer for the processing company

Below, you can find the email address of the data protection officer in the processing company.

https://www.facebook.com/help/contact/540977946302970

Click here to read the privacy policy of the data processor

https://www.facebook.com/privacy/explanation

Hubspot

Description

We use the Hubspot tracking code on our website. The Hubspot tracking code tool is used to collect data about visitors and track customers interaction on our site.

The tracking code collects data such as page views, form submissions, clicks, and other interactions on your website. If you for example submit a form on our site including your email we will be able to track your interactions on our site.

Purpose

• Ensure that we have a website that can be navigated intuitively
• Measure whether the information we share online is perceived as relevant by those who visits
• Ensure accurate communication with you based on your behaviour on our website
  
  

The data we collect

• URL
• Hubspot ID
• Referrer
• IP address
• Device and browser characteristics (User Agent)
• Timestamp
  
  

Legal Basis

• Art. 6 (1) (a) GDPR (consent)
  
  

Location of processing

USA and Irland / EU

How long is the data stored

Hubspot stores cookies in your browser for up to 6 months. We will store personal data until 2 years after your last interaction with us or as long as you are a customer

Click here to read the privacy policy of the data processor

https://legal.hubspot.com/

Linkedin

Description

We use the LinkedIn Insight Tag tool on our website. The LinkedIn Insight Tag tool is used to analyse and measure the success of advertising on the LinkedIn social network’s online platform.

Where we advertise our products and services on LinkedIn, we aim to show that advertising only to people who are genuinely interested in our products and services.  The LinkedIn Insight Tag tool helps us to ensure that our advertising activity is tailored as accurately as possible to the requirements and interests of our potential customers. Where LinkedIn users have consented to being shown personalised advertising, the tool will show them appropriate advertising material. LinkedIn also uses the data collected during use of the LinkedIn Insight Tag to conduct analysis for its own purposes and to target its own advertising material.

Purpose

• Contribute to the assessment of which ads deliver which results
• Build behavior-based audiences that enable remarketing, with criteria such as engagement on the ad, or by visiting a website or specific parts of the website
  
  

The data we collect

• URL
• Referrer
• IP address
• Device and browser characteristics (User Agent)
• Timestamp
  
  

Legal Basis

• Art. 6 (1) (a) GDPR (consent)
  
  

Location of processing

USA and Irland / EU

How long is the data stored

Direct identifiers are removed from this data within seven days, and the data is deleted at 180 days.

Click here to read the privacy policy of the data processor

https://www.linkedin.com/legal/privacy-policy

ReadPeak 

Description

We use the Readpeak tracking pixel on our website. The Readpeak tracking pixel is used to analyse and measure the success of advertising on the ReadPeak network’s online platform.

When we advertise our products and services on ReadPeak, we aim to show that advertising only to people who are genuinely interested in our products and services.  The Readpeak tracking pixel tool helps us to ensure that our advertising activity is tailored as accurately as possible to the requirements and interests of our potential customers. Where ReadPeak users have consented to being shown personalised advertising, the tool will show them appropriate advertising material.

Purpose

• Contribute to the assessment of which ads deliver which results
• Build behavior-based audiences that enable remarketing, with criteria such as engagement on the ad, or by visiting a website or specific parts of the website

The data we collect

• IP address
• Ad-placement ID
• Ad-impression url
• Ad-click url
• Semantic context of Ad-impression

Legal Basis

Art. 6 (1) (a) GDPR (consent)

Location of processing

Frankfurt and Ireland

How long is the data stored

The collected data is never stored for more than 13 months.

Click here to read the privacy policy of the data processor

https://www.readpeak.com/readpeak-privacy-policy

Snapchat Inc

Description

We use the Snapchat Pixel on our website. The Snapchat Pixel is used to analyse and measure the success of advertising on Snapchat.

Where we advertise our products and services on Snapchat, we aim to show that advertising only to people who are genuinely interested in our products and services.  The Snapchat Pixel tool helps us to ensure that our advertising activity is tailored as accurately as possible to the requirements and interests of our potential customers. Where Snapchat users have consented to being shown personalised advertising, the tool will show them appropriate advertising material.

Purpose

• Contribute to the assessment of which ads deliver which results
• Build behavior-based audiences that enable remarketing, with criteria such as engagement on the ad, or by visiting a website or specific parts of the website
  
  

The data we collect

• email address
• telephone number
• mobile ad ID (IDFA/AAID)
• IP address
• cookie id
• browser user agent
• actions and events taken on websites and apps, including pages viewed, purchases, searches, check-out events, wish lists, installs, and user registration methods

Legal Basis

• Art. 6 (1) (a) GDPR (consent)
  
  

Location of processing

USA / EU

How long is the data stored

Matched data is deleted after 13 months. Unmatched data is deleted within 30 days.

Click here to read the privacy policy of the data processor